Own The Language, Own The Category
Branding: It’s not about the products you sell, it’s about what you are known for. And do you know what you are known for? And do your customers agree? Collectively, the six domains represented in the images below receive tens of thousands of visits per month, without a single effort by the domain owner. No advertising, no traffic acquisition, no linking, no social media. Raw land, extremely valuable. These domains get that sort of natural type-in traffic because consumers, due to billions of dollars spent by brands utilizing .Com domain names, are conditioned to find what they are looking for by navigating the web. Oftentimes typing domains direct in the address bar results in faster gratification than sifting through endless pages via Search engines. Below are some examples where established categories may be disrupted by the ownership of language. From Atlas.com, Hug.com, Eye.com, GoldCoins.com, Rice.com, Pistachio.com, and many others. If you see what we see, we are looking forward to hearing from you soon.
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