Insurance domain names have been hot for a long time so it’s not much of a surprise the domain InsuranceHealth.com was sold yesterday by Namejet for nearly US$ 30K. Here’s some past insurance domain name sales to see the value of these assets:

Other factors to consider are blockbuster sales such as Insure.com (US$ 16M) and Insurance.com (US$ 35.6M), being a .Com domain name, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) benefits of such keywords in the domain name, and the fact that Insurance being the highest category for Pay Per Click costs reaching north of US$ 50 per click at times. When you add it all up, you can easily see why.

Tracy Fogarty

Founder & CEO at eNaming
With over 20 years in the brokerage business, Tracy Fogarty has helped thousands of clients achieve their goals on both sides of the negotiation table. Creative and result oriented professional, Ms. Fogarty strives on honest communication, value proposition, the big picture perspective, and bottom-line profitability.