shutterstock_295820363Domain names make great investments.  The reasons behind many domain transactions can be complex, but the investment payoff is simple: Internet space is very limited and highly sought after in the digital age.  Since speculation began more than 20 years ago, domains have remained hot commodities for investors and 2015 posted some all time high appreciation sales as illustrated by Vodafone’s sale of for $17 million to Beijing-based Qihoo 360 in China, for almost $8.9 million, and dozens of other large transactions.  Even the much smaller transactions that take place on a daily basis give many domain investors a ROI others can only dream of.

Domain name investments offer both a unique way to diversify a portfolio as well as excellent high yield returns for diligent investors who have carefully selected their assets.  domain names have low capital requirements to get started, low maintenance costs, and can be monetized for income 24/7 via domain parking programs, redirections, and SEO.  Moreover, domains that are considered premium have strong liquidity and are easily transferable to new owners around the world through a variety of safe venues which protect both buyers and sellers.

Serious investors who wish to explore the domain name space do not have to try to navigate the ins and outs of domain investing alone.  At eNaming we help investors build a solid domain portfolio by providing timely information about the types of domains that should remain popular and those that are likely to hold or increase in value.  We can even help an investor hedge through diversified holdings by suggesting additional domains to purchase.

Unlike stocks and bonds, domain name valuations can be one of the most subjective of all commodities if the investor is not informed of all the factors that are part of the analysis. As with all investments, risks are always present. Better understanding results in better decisions, and better investments.

Tracy Fogarty

Founder & CEO at eNaming
With over 20 years in the brokerage business, Tracy Fogarty has helped thousands of clients achieve their goals on both sides of the negotiation table. Creative and result oriented professional, Ms. Fogarty strives on honest communication, value proposition, the big picture perspective, and bottom-line profitability.