A US$ 3.1M Domain Name Purchase: Behind The Purchase Of Whisky.Com
There’s a great interview over at NamePros this morning, a rare insight into a multi million dollar domain purchase — a must read.
3. Could you tell us some of your reasoning behind the $3.1m Whisky.com valuation?
If you look at the raw figures and the estimates Google gives for advertisement revenues, then such generic domains have a maximum value of a few hundred thousand US Dollars. But Fortune 100 companies pay a lot more for their names. There is an ideal value in these domains. But only for those companies, which are firstly able to afford them and secondly able to unleash their hidden value.
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