Follow the Yellow Brick Road

Why are colors a great solution for your domain name?

You have probably watched the movie, read the book, or at least heard about the adventure of the little girl, Dorothy, and her friends in looking for the “Wizard of Oz”. Frank Baum’s classic came to say that a purpose is reached only after the beginning of a journey. The success of this beloved story is just one of the many cultural references to the positive meanings of Yellow throughout history. It has become synonymous with a course of action that one takes, believing that it will lead to good things.

Let’s take a journey into the magic of and explore how it can bring value to your brand. 

First, it is really important to communicate with your clients and be visible to them. The way to do this successfully is to use a recognizable name by using something familiar. One of the first things we learn as kids is to recognize the different colors - because that is how we see the world. 

The concept of the effect of color was first developed by Johann Wolfgang von Goethe. According to him, all dark colors soothe, and light-excite, affecting us both physically and mentally. Nowadays, we can even speak about the psychology of colors. So, this is an opportunity for entrepreneurs to explore the potential of an asset like

Yellow is invigorating, it stimulates nerves, glands, and the brain, making us more alert and energized. Psychological studies indicate also that it boosts memory and encourages communication as the color promotes activity and interaction. Yellow is the color of action. Its symbolic use is deeply related to the sun, pure joy, and life-giving warmth. But this is not all. Did you ever notice that the color Yellow is embodied in the popular proverbial phrase, "When life gives you lemons, make lemonade," used to encourage optimism and a positive can-do attitude in the face of adversity? 

What makes an attractive brand name for entrepreneurs?

There are a dozen ways to choose your brand name, but the psychological aspect is the goal that successful companies use to provoke interest, trigger customers’ emotions, and make them engage with their brands. is a promise of a positive attitude and offers you unlimited opportunities to present your products or services. This domain name can refer to a wide range of business solutions. Here are some examples:

  • Food - for example, in the song “Yellow submarine” - According to McCartney, the idea of a colored submarine originated from his 1963 holiday in Greece, where he had enjoyed an iced spoon sweet that was yellow or red, depending on the flavor, and was known locally as a submarine.
  • Yoga and other health-related businesses - Yellow is the color of Buddhism, whose temple doors are marked with it.
  • Fashion – timeless color that, thanks to Kate Middleton and Anne Hathaway, is the color of summer 2022!
  • Services 
  • Architecture and design
  • Creative and art
  • Children’s products
  • Leisure products (hobby)
  • Sport
  • Entertainment and games

What makes a good name for your brand?

Let’s continue our journey into the past of the .App domain name extension. As shared on in 1997, the Nokia 6110 included a built-in version of the basic arcade game “Snake,” which many consider the first mobile app. The first iPod would also come with built-in games: Solitaire and Brick. Back in 1983, however, a young Steve Jobs first envisioned the App Store... or at least a very basic version of it. That’s the beginning of the word “app” as we know it, and it hasn’t stopped growing in popularity ever since.

The .App domain name extension was released in 2014 and acquired by Google in 2015 for ​​US$25 million. Google opened public registration of the domain in May 2018. The extension quickly gained popularity with app developers and brands in the tech industry as an easy-to-remember alternative to .com domains, where it is extremely hard and expensive to secure popular words.

A unique benefit of the .app domains is the included HTTPS on all connections to .app websites - no individual HSTS registration or configuration is required. The result is built-in web security for you and your users. In a time where cyber security is of paramount importance, owning a strong brand name like Yellow on the .app extension sends a strong message of credibility and trust to your audience.  

And what about the future?

The new generations of mobile phones are incorporated into our lives so naturally that no one can imagine a normal day without using apps. And this is not due to magic or an incomprehensible secret; just smartphones and more precisely their applications make our lives easier and more fun. is your online spot in a fast-developing and attractive business space. 

And here we come to the end of our journey in the curious world of and the opportunities it can open for you. Maybe it’s the beginning of your journey? Get in touch and let’s find out!

“You’ve always had the power my dear, you just had to learn it yourself.”  - the Good Witch of the North